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Online presence management systems empower teachers with a level of control over their digital identity that was previously unavailable. Made of a combination of tools, methods, and strategies, these systems form a set of business processes that allow teachers to create, manage and optimize their online presences.
Online presence management systems, like that which is offered by EdCopy, can handle a person’s or a company's presence across multiple channels by streamlining the tasks involved and automating them.
In this article...
What is an online presence management system?
Why do you need an online presence management system?
What types of tools do online presence management systems use?
How can an online presence management system help you manage your online identities?
Takeaway: Online presence management systems make it easier to manage your digital identities as a teaching professional.
What is an online presence management system?
An online presence management system is a web-based software application that automates and simplifies the managing of digital identities. A system includes a combination of tools, methods, and strategies that, when combined, form a business process that allows teachers to create, manage, and optimize their online presence.
There are many kinds of online presence management systems out there and each one can suit your own specific purpose and audience.
Why do you need an online presence management system?
You need an online presence management system for a few reasons. The first is that it helps you promote your business and products online. This means that you can create a site, create social media profiles, create and manage emails, put ads on these profiles, and use other features to promote your business and products.
The second reason is that having an online presence allows consumers to find you, then get to know you, your business, and the products or services you offer. Not only can online presence management systems help your potential customers find you, they can help you fix issues with your online presence. For example, if you have a website that has content with poor quality or content that underperforms, then an online presence management system can help you solve this problem.
A third reason is that managing an online presence can mean spending hours and hours of being in front of a computer screen creating content and promoting related products. Managing an online presence tends to mean maintaining an active presence on multiple social platforms. So, an online presence management system that helps you maintain these things simultaneously and efficiently is a time welcome timesaver.
What types of tools do online presence management systems use?
An online presence management system is basically a set of tools, platforms, and services designed to help you manage your online presence — whether that's positive or negative.
A common online presence management tool is a dashboard. A dashboard enables you to quickly view key metrics for your online presence such as findability status, number of fans, subscribers and followers, and social media comments. You can see vital performance data such as website page views, bounce rates, page transactions, customer service responses, and more. This type dashboard data is important because it shows how active your brand is becoming.
Online presence management systems also use tools that organize and assist your online activities. Again, managing your online presence typically means managing multiple online properties, including websites, landing pages, and social media pages. These can be anything from an active blog with dozens of readers and dozens of shares on Facebook to huge ad spaces on Google and Bing with thousands of visitors every day viewing the information only after clicking through to an advertizer's website.
These systems are designed to help you grow your brand by giving you quick, easy access to your various social media channels, website content, and other online resources. When an online presence is out of date or weakened, it can have a negative effect on your reputation. Online presence management systems are designed to ensure your online presence is constantly maintained and built upon. The more effective your online presence is, the more chance you have of attracting customers who you are trying to impact.
Online presence management systems also use tools that can help you get and respond to online reviews. These review tools are not built to game the system— they are there to help you get and keep the right people in your corner who can help you succeed online. When you are challenging yourself to grow your online presence, reviews from clients and customers help clarify what's working and what's not. You can build a firm presence across several platforms, including blogs, social media, and sales pages through tools that integrate reviews with your marketing avenues of choice or that operate directly on your website.
How can an online presence management system help you manage your online identities?
The goal of an online presence management system is to enable today’s modern, entrepreneurial, do-for-self-minded schoolteacher to create, manage, and distribute an identity across multiple platforms — all while maximizing accountability and transparency. While traditional methods are still needed for certain tasks, such as creating an individual profile on Google or Facebook, an online presence management system can help streamline publishing content on various social networks and enhance search engine rankings by compiling personal information from multiple sources.
It can be incredibly important to have a solid online presence. And we're not just talking about getting your name out there on websites. Having a strong online presence also helps you communicate with potential customers in a more personal way, which could lead to new learners or even sales.
For managing your online identity and reputation, it can be used to get a “street view” wherein you can identify keywords in search engines and monitor social media networks. You can use them to keep track of conversations around your brand. You can create blogs and forums for yourself and other users. You can even use them to track down bad actors in your community and hold them accountable for their actions.
Online presence management systems (OPMS) help organizations recognize, demonstrate, and reward the value of their online communications. These solutions integrate with various business tools — such as email marketing platforms, CRM systems, social media platforms — to help automate the process of building, maintaining, and managing an online presence. Using an online presence management system allows schools, hospitals, businesses, non-profits, and other entities to better communicate with their customers about their services or products. This means it is suitable for teachers who are in business.
Online presence management systems make it easier to manage your digital identities as a teaching professional
Today the Internet has become your most valuable tool for professional development and advancement, and this is not just because of the resources it allows access to but also the ease with which it enables you to communicate with potential students, clients, colleagues, and other professionals. It has become easy to create and exchange networking opportunities — not just between professional and personal relationships but also within disciplinary and interdisciplinary fields. Online presence management systems help you make this happen by enabling you to upload your profile to various online portals such as LinkedIn or Facebook and then collect job-related information from social sources.
They help teachers running businesses create, distribute, and manage digital assets. These systems make creating a professional digital identity easier by providing a standardized platform and method for managing digital identities across various platforms and industries.
When used well, online presence management systems help to make a brand more appealing and bring the right people up to its doorsteps, whether those doorsteps are taking up physical real estate or digital web estate.